Hiring support for your business can be a total game-changer—or a total headache. If you've been thinking about bringing someone on (even just a few hours a week), this episode will walk you through the things I’ve learned after two decades of hiring—both as a business owner and from years working in management and as a recruiting business assistant.

You ever think about how branding is basically dating?

If not—get ready to have your brain lit up. In this episode, I chat with brand strategist and unapologetic dating-analogy lover Hunter Myers of Verdure Design Co. We get into the juicy details of how relationship marketing can help you build a brand that not only looks cute... but keeps clients coming back for more.

In this episode, I’m getting into something I’m super passionate about—continuing education for business owners. Because yes, we should all be learning as we grow… but we also don’t need to drown in a sea of unread newsletters, abandoned courses, and “maybe someday” content.

So here’s the scoop, straight from my experience and an idea sparked by a long-time biz connection.

This one’s for all of you hiding behind your laptop, hoping no one notices you haven’t posted since May. I sat down with the brilliant and refreshingly real Megan Hamilton to talk all things visibility in your business.

This episode is a little different, y’all—because BizMagic just turned 8 years old! 🥳

So I’m throwing a party in podcast form. This one’s part celebration, part reflection, and part storytime about how this wild business of mine came to be—and what I’ve learned (and unlearned) along the way.

Today we dig into how to keep your business seen—even when you’re running on empty—thanks to the brilliant Marketing Minimum framework from Shari Balouchi. We cut through the shiny fluff and get down to bite-sized strategies that actually stick.

Today we’re talking about one of my favorite sanity-saving business moves: optimizing the tools you're already using.

This isn’t about adding more to your plate—it’s about doing more with less.

Inside this episode, I walk you through exactly how to clean up your tech stack and streamline the backend of your business without going down another software rabbit hole.

Let’s talk about the three little letters that give a lot of business owners the ick: SEO.

This episode is NOT another jargon-packed, algorithm-fueled stress spiral. Instead, I sat down with Jodie Mitchell from Nowhere to No 1 to break SEO down in a way that actually makes sense and feels doable.

If you’ve got a website (or you’re trying to build one without burning it all down), this episode is for you. I’m breaking down the 12 must-haves every small business website should include—plus some bonus best practices to help you get more conversions and create a better experience for your people.

Today on the BizMagic Podcast, I’m joined by the amazing Melissa Rich of Virtually Done Systems—workflow queen and systems whisperer for creatives who swear they “just aren’t systems people.” Spoiler: They are. And you are, too.

We’re diving into the behind-the-scenes dream team duo: your CRM and your Project Management tool. If you’ve ever felt like you’re duct-taping your biz together with a handful of random tools and a prayer, this one’s for you.

Let’s be real—your brain wasn’t meant to carry every client task, content idea, and “buy oat milk” reminder. In this episode, I’m breaking down why a project management tool isn’t just a “nice to have” but a “how-am-I-not-using-this-already” kind of tool—no matter where you are in your business journey.

This episode is the permission slip, pep talk, AND strategy download you didn’t know you needed.

I’m joined by the one and only Keriann Bellamy—a ridiculously talented content strategist, email copywriter, and yes, the Content Manager here at BizMagic! Keriann is breaking down her signature framework of the four types of content your business actually needs to build trust and drive real, honest-to-goodness sales.

Today’s episode? It’s for when things are really hard. Like… the world’s-on-fire, tech’s-breaking, brain’s-short-circuiting kind of hard. Whether you're grieving, dealing with burnout, or your business is scaling faster than your sanity can keep up—I got you.

We’re talking about how to keep showing up when you feel like hiding under your desk (no shame, I’ve been there).

In this episode, I sat down with my longtime client and communication powerhouse, Lisa Merlo-Booth, to talk about the sticky (but super important) stuff: defensiveness in business communication.

Lisa is a relationship coach, speaker, and full-on paradigm shifter who's on a mission to transform how we show up in relationships—romantic, professional, and everything in between. This convo was juicy, real, and full of “aha” moments.

In this episode of the BizMagic Podcast, I’m diving headfirst into the sparkly, chaotic world of all-in-one business platforms (lookin’ at you Kajabi, Kartra, GoHighLevel, etc.).

Are they unicorns that solve all your biz tech woes? Or shiny, overpriced distractions that leave you screaming into your coffee? Buckle up, 'cause I’ve got thoughts.

Let’s be real—I used to ignore my email list like it was an old Tamagotchi I forgot to feed. But once I realized how much actual power it has to reach people directly (no algorithm middleman)? Total game-changer.

In this episode, I sat down with the brilliant and badass Blaire Brown of Visionary Advantages to talk all things email marketing—specifically why “Direct to Inbox” is where it’s at in 2025.

Workflow Magic: 5 Tips to Streamline Your Day is packed with the exact steps I use (and teach my clients) to take the chaos out of daily biz tasks. Whether you're juggling clients, a team, or just your own brain, these tips will help you make smoother, smarter moves behind the scenes.

It’s time for some real talk about email marketing platforms—because I’ve used a ton of them, and I have thoughts. In this episode, I’m spilling the tea on which ESPs (email service providers) I actually like, which ones are solid free options, and which ones I would 100% ghost if they were people.

I’m breaking down why Kit (formerly ConvertKit) is my ride or die, why MailerLite is a strong runner-up, and why MailChimp makes me want to scream. Plus: a few insights on ActiveCampaign, Drip, and what you really need to think about when choosing an ESP for your biz.

In this episode. we're diving into a topic that doesn't always get the attention it deserves but is essential for business growth: storytelling.

Joining me is Katelyn Calhoun, an Emmy-nominated filmmaker and the founder of Calhoun Creative Consulting, where she helps businesses craft compelling narratives that resonate. If you’ve ever wondered why storytelling is important for your brand, how to do it effectively, or why it makes people want to work with you—this episode is for you.

Welcome back to another episode of the BizMagic Podcast, where tech meets business with a side of sarcasm! Today, we’re diving into a tool that can completely transform how you run your business: a CRM (Customer Relationship Management system).