SPF, DKIM, DMARC—Oh My! A Non-Techy Guide to Email Deliverability

If you’ve ever wanted to curl into a ball after hearing the words SPF, DKIM, or DMARC—same. But these settings can make or break your email deliverability, and I’m here to help you not ignore them.

In this episode, I break down the confusing world of email authentication in a super clear, non-techy way—so you can stop wondering why your emails keep landing in spam and actually feel confident about your setup.

Here’s what I cover:

• What DNS actually is (and why it matters for your emails)

• The difference between SPF, DKIM, and DMARC—no jargon, just clarity

• What Google and Yahoo’s new(ish) rules mean for your business

• Whether you should DIY your setup or call in some help

This is one of those behind-the-scenes tech pieces that, once handled, just makes everything smoother—and more professional.

If you're sending emails from your domain (newsletters, automations, or client comms), this episode is a must-listen.

If you’re interested in learning how to work with BizMagic, I welcome you to schedule a consultation.

If you’d like to be a guest on the BizMagic Podcast, you can inquire here.