Redefining Success: What Actually Mattered in Our Businesses This Year
This episode is a little different—and a whole lot of real. I invited two of my favorite humans and biz team besties, Adriana Strama and Keriann Bellamy, back on the podcast to join me for a very honest, slightly spicy wrap-up of 2025. We’re talking about the messy middles, the shifts in our own businesses, and how we’re redefining success for ourselves as service providers.
No "6-figure year or bust" vibes here. Just the truth about what actually worked, what didn’t, and what we’re carrying into 2026 with a lot more intention (and a lot less pressure).
Here’s what we get into:
Why 2025 wasn’t about explosive growth—but still felt meaningful
How relationship marketing showed up for us in big ways
What it’s really like when you have to step back into client work
The pressure to scale, and the power of saying “no thanks”
Rethinking your business as a long-term career
Why happiness, sustainability, and support are better KPIs
Our collective desire for more local, low-pressure community
If you’re feeling the push to measure success differently or just want to hear what it looks like behind the scenes of three service-based businesses... this episode is for you.
One last thing: I also share some news about the future of the BizMagic Podcast—don’t worry, it’s not a dramatic cliffhanger, but it’s worth tuning in for.
Thanks for being here. Truly.
About Adriana Strama
Adriana Strama is an Accredited Online Business Manager with a talent for simplifying the complicated. A former teacher turned operations pro, Adriana knows how to create structure out of chaos. She specializes in helping six-figure entrepreneurs streamline their systems, manage their teams, and free up their time so they can focus on growth and innovation. Adriana’s approach is all about empowering business owners to “do less and accomplish more.” With her strategic insight and reliable support, she helps her clients step out of the weeds of daily operations and into the role of visionary leaders. Whether it’s optimizing workflows, planning for scalable growth, or managing big-picture projects, Adriana thrives on bringing clarity and efficiency to the table.
Adriana’s Website: https://ww.adrianastrama.com
LinkedIn: https://www.linkedin.com/in/adriana-strama
Instagram: https://www.instagram.com/adrianastrama_obm
Facebook: https://www.facebook.com/adrianastramaobm
About Keriann Bellamy
Keriann helps online business owners attract dream clients and grow their business with done-for-you content and custom email funnels—so they can spend less time marketing and more time making an impact. With a background in theater, health coaching, and seven years in digital marketing, she blends expert storytelling with data-driven copy to help health and wellness coaches craft strategic and engaging content across multiple marketing channels.
She specializes in capturing her clients’ authentic voice, making sure their message hits home with the right people. And she’s a firm believer that great content is all about building relationships—because effective messaging will always beat the latest algorithm.
When she’s not helping entrepreneurs write content that actually works, you can find her hiking with her border collie Maple or getting lost in a fantasy novel. She’s got a passion for holistic health and loves supporting mission-driven female entrepreneurs who are out to better people’s lives.
Keriann’s Website: https://www.kerianncopywriting.com
Instagram: https://www.instagram.com/kerianncopywriting
If you’re interested in learning how to work with BizMagic, I welcome you to schedule a consultation.
If you’d like to be a guest on the BizMagic Podcast, you can inquire here.
